Fox Searchlight’s Little Miss Sunshine has done incredibly well at the box office since its release on July 26th.
Little Miss Sunshine was #3 this past weekend, and has made more money than The March of the Penguins, Sideways and Napoleon Dynamite had at the same point in their releases.
People have been going crazy over the t-shirts that were made for the film – it has been impossible to keep them in stock. Because of their popularity, Fox Searchlight has decided to do a great promotion with Kitson on Robertson Boulevard in Los Angeles, which now features a full Little Miss Sunshine window display that was unveiled last week. The display was originally intended for only one week, but due to the overwhelming demand for the shirts and the incredible box office success of the film, the display will remain for an extra week, after which this celebrity haunt will have an exclusive Kitson-designed “Sunshine” t-shirt.
LITTLE MISS SUNSHINE is also featured on the Kitson homepage online, http://www.shopkitson.com. The site registers 7 million hits a month. They will sell the T-shirt when it becomes available around Sept. 1st.
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