From CelebrityWeek.com-

Owners George, Joe, Gavin and Phil Maloof appear in a new television spot for the fast food chain that was filmed over ten hours at their Las Vegas resort in August.

Each pricey sandwich will be served with a bottle of 24 year-old French Bordeaux.
But where will they come from? “The bellman is going to have to get in the Escalade and go down to Carl’s Jr.”
Yeah, that's just what I want to go with my 24-yr old bottle of Bordeaux, a freaking Carl's Jr. burger..!
See the commercial here.
Vegas via BabyBoomerTrips.com!